At Soak we value innovation, education, creativity, caring and community.




You know it’s not about how much something costs.

It’s about how much something makes you feel, cherishing the old, not chasing the new.

Traditions handed down and passed along from them to you and you to yours.

You’re the one who prefers hand-made over manmade, your conversations face to face, and homecooking from your favorite little place, home.

Your beauty routine is pretty basic and your life pretty uncomplicated. You pay more attention to washing labels than designer ones.

And laundry is not a chore, it’s an art, in progress.

Soak is for those like you who care about their things.

The things you like to wear most.
The things you like to keep close.
The things you will always consider to be what we call soakworthy.